The Effect of the Internet on Global Marketing Strategies Assignment

The Effect of the Internet on Global Marketing Strategies - Assignment Example Internet services are important because they help global marketing possible because international businesses now attempt to use possible worldwide marketing instead of nationalized marketing(Shaw, 2012). In this case, the internet has two main purposes, demanding and enabling.   Enabling allows consumers to get in contact with a wide range of products (Shaw, 2012).   Clients who use or visit the websites share common lifestyles of communication because they have been directed to communicate with other customers through the internet (Shaw, 2012).   Furthermore, customers use different languages. This motivates the use of the English language, which is a common language of interaction (Shaw, 2012). In the demanding marketing strategies, the websites or the internet command that merchant’s use internationally recognized product names.   Using internet companies are in a position to identify leading states. This is usually achieved using global state competitions among man ufacturing companies.   Here, the internet provides information about the leading states or countries.   Through the internet, consumers can recognize the current trends and fashions that emerge because of technological developments (Ancarani, 2002).  Initially, the internet was introduced as a channel of education people through research and education (Ancarani, 2002).   However, it has developed to educate consumers on the type of current products in the market (Ancarani, 2002).   This is because it is still a source of information to consumers.   Consumers are currently seeking information about products from the internet.   This is advantageous because they have chances of choosing different products from different companies.   This changes the techniques of marketing used by different manufacturing companies (Ancarani, 2002).